Posts Tagged ‘儿童广告/广告素养/认知说服’

Does Advertising Literacy Mediate the Effects of Advertising on Children?

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A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice Authors: Livingstone, Sonia; Helsper, Ellen J.1 Source: Journal of Communication, Volume 56, Number 3, September 2006 , pp. 560-584(25) Abstract: It is widely assumed in academic and policy circles that younger children are more influenced by advertising than are older children. By [...]

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